The term micro-content means content that is specifically made for a platform. Such as videos, pictures, quotes, written words that usually work on platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, Snapchat, etc.
Micro contents address a particular problem or answer a particular question for your target audience in a relatively limited amount of space. This shows the importance of what you have to say, raising the likelihood of someone accessing your long-form material, clicking on your website in a list of SERPs, reading past your email subject line, or simply continuing to come back to you as a source of valuable and accurate knowledge.
So, it is right to say that micro-content is a perfect way to get the audience further into your material with the short-term aim of making them learn about your products/services and the long-term goal of closing sales.
Micro-content helps to build a large base of followers who care about what you have to say. If you get your audience’s interest in social media, you launch a dialogue that will eventually turn into a good business partnership.
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Microcontent can also be used in social media to help support broader properties. You may have recently published and formatted a convincing customer case study with images. Post one of the more attractive images on Instagram and access to the full downloaded asset. This approach is a powerful tool on Facebook, Twitter, and LinkedIn.
Another creative technique is the use of micro video, which is short and crisp for people to understand and interpret within a short period, for example, holding snippets to 10 seconds or less makes it a bit smoother for a customer to stop and hear what you have to say when they click down their feeds mercilessly.
These videos may be stand-alone material, such as the ones similar to what most of the digital influencers might post. The short and crisp video contents are what make people stand and look at their content.
Quality Has No Standards
So, how do we know what makes quality content? Quality is a very subjective aspect as the degree of quality varies from person to person. What might seem good to a group of people might seem average to another group of people. For example, people that appreciated the Netflix original series money heist would call it quality content but somebody that might not appreciate a concept similar to money heist may have a different opinion on the same.
Planning and Making your team do it!
The next thing you should probably do is to set up a team to start the process of creating micro-content for you or your brand. While it is important to build skills within your team, at the same time I would say wanting to educate them based on your requirements should be your last option, rather it is about letting them know the stuff that is preferred by the people out there. Rather than training them with anything and everything you train them with the exact knowledge that is required to make the content that you want them to.
Moreover, everyone does not have to be a pro. Your team and you might end up wasting an enormous time in training the new talents trying to make them something like you and by making them work the way you expect.
Know who your people are
Respect and value the preferences of the audience you deal with. This means you must respect the psychology of how they do and expect things when they are on a digital platform. A 50-year-old man that belongs to a baby- boomer generation might have a different expectation from the media platform that he has been using. What a 20-year-old might want from a Facebook platform is different from what a 40-year-old woman might want. This is what we need to keep in mind before we think about creating any form of micro-content. I know a 30-year-old woman that has a different expectation when she is surfing on Facebook compared to what she thinks while on Pinterest.
To connect with them, make it more about them
To be able to connect with your audience you mustn’t produce content that you think they will like rather produce what they want. Knowing your target demographic will give you an understanding of the different traits they have. Knowing the typical traits will help you prepare a concise outline of what should be done to get targeted users into your piece of content. Failing to know their basic characteristics would leave you ignorant of the preferences of your readers.
For example, readers who read posts on beauty and health might like a summary of natural ingredients that do not cause side effects. If you’re dreaming about an appearance by plastic surgery, then the people that prefer this might not belong to the normal household.
Knowing people’s thinking is how you perceive the kind of material you ought to make. If you do not pick the content according to the preferences of your target audience, the content would have the least chance of having a respectable rating.
In general, micro-content is more important on some social media sites than others. For example, micro-content might be highly important for a space like Instagram, Facebook, and Twitter. Even posts that are part of a larger story, like an Instagram story, or a Twitter rant.
On the other hand, LinkedIn is another platform in which micro contents might be of great use to have an impact on the consumers.
You could do the same for FAQ material as well. Promote a detailed new FAQ on Twitter or any other platform by posting one question and answering them constructively. Your audience would enjoy the free content and might even be curious enough to download the full asset or launch a discussion about what your brand can do to them. This is one way through which your micro-content acts as clickbait or even a booster/appetizer for the main content.
Aravinth Rajagopalan helps you create the best micro content for your brand as he understands how important these types of content are to improve your brand’s credibility on the digital platform. Aravinth Rajagopalan believes that with proper formulas and strategies it is possible to get the best out of micro-content creation.