Skip links

Digital Marketing Tools

Latest Articles

Aravinth Rajagopalan’s Favorite Digital Marketing Tools

Usually, I come across people who gaze at me asking, “ARRA, what do you recommend me to use for…..?”

To answer them all at once, I have compiled as many tools and resources as possible that I personally use and recommend too.

Yeah, you are right. There are both paid and free tools. But, to your expectations many tools in the list are free. If you have any doubts about any of them on the list, drop me a line.

Going into the list, here are they.

Going into the list, here are they.

Brand and Website Setup

Tailor Brands

Creating a brand is the first initial yet crucial step to take while establishing your presence online through blogs or websites.

The way you present will be interrogated and will influence the way of trust. It will help you to recognize your business when considering the purchase option of your products and services as well.

To create a memorable brand, it is advisable to use Tailor Brands. It is available at a low cost and is the world’s first AI-powered logo design and branding platform. You can create a logo, establish a brand identity, and start your sharing on social media too. It accelerates the launching process of your memorable business and living at your dreams without any lag.

Domain Name

Actually, I do not recommend you to register your domain name with Enom in which my domain name has been registered. It is not that they are bad. They are even better with their prices and I am perfectly satisfied with them. But, go with the web host I use and recommend You will get the domain name for free. Keep your budget safe.


Hosting your website in Hostinger is a very good option that I recommend. They have been in the web hosting business for years and they are among the most established web hosts out there. My site has been lightning fast and I actually do not remember if it has ever gone down. I have a 24/7 guidance available through chat, mail, and through calls as well. Why not go with it?

In short, they are fast, reliable, and helpful. They are also giving free web hosting too. Another best thing is you do not want to look for a new host when your website becomes successful. Their starter plans are super-cheap and can also switch without any interruption to your service.

So you can be involved in the purchase of web hosting services without any frustration. You can keep focusing on growing your business with the help of your fascinating web hosting services.


As a publishing platform, you can use WordPress and why to depend on others. It is open-source software and it is free. You can use different kinds of websites using WordPress. Using the thousands of free plugins, the functionality of your website can be increased. It has a huge community of developers who have been entirely giving their best for better user experience. Hostinger is already prepped for WordPress and thus a single click enables you to install it.

Web Design

My website is custom-designed and I have obtained a Newspaper WordPress theme obtained from their official theme directory. It contains thousands of free designs that can be used immediately.


If you want to take up something special, it is purely 100% sure that the design must be well looking, coded, mobile-responsive, and search engine friendly. You can also check out the premium themes at Themeforest.

When you progress and become more successful, you likely need to be a designer to experience WordPress with many changes. Luckily, there are plenty of affordable WordPress designers for hire at Fiverr.


Right after the website, you need to make sure that there is an increase in everything that needs to be measured.

Google Analytics

Google Analytics is the must-have tool here that not only is free and is extremely powerful. Google Analytics helps in finding much-needed data. You can also use Google Tag Manager in order to insert the Google Analytics code on my website. I recommend personally using it.  Fortunately, there are many Google Tag Manager Experts on Fiverr that have been willing to help you with very little money.


There are three different tools that I have been using for years for all my SEO.


The first SEO tool is the RankMath SEO plugin in WordPress and that is free. You can get many features added with the RankMath SEO plugin. I regularly use these three features enlisted here.

  • XML Sitemaps: The ability to automatically generate XML Sitemaps and thus helps in reflecting on the search engines submitted for easier URL discovery.
  • Meta robots index: The ability to communicate to the search engines through the index or a certain URL or not
  • SEO title and meta description: The ability to optimize the snippet of the individual URLs especially for higher rankings and better conversion.

Google Search Console

Coming up next is the Google Search Console. It is also a free tool and a must-have tool for any webmaster. It is the closest available to you in order to measure the performance of your site in the Google search.

Google Search Console helps you to allow in viewing the queries that bring users to your site. It helps in analyzing your competitors’ site, impressions, clicks, and position in the Google search. It also helps you to submit XML Sitemaps and individual URLs to Google. It helps in reviewing your index. Finally, you can also receive mail alerts when Google identifies issues on your site and see which URLs are affected by some issues.


The third SEO tool is SEMrush. But it is a paid tool and it one of the most comprehensive all in one digital marketing suites for analyzing the websites. You can also have a clear look at SEO, PPC, Social Media, public relations, content marketing, and more. Anytime, I use SEMrush and I want to look for new good keywords that work in my sites’ ranking.



Promoting new posts will always become a tedious task. But, after I find it Later, I find it very easy to do these things. With the help of Later, you can post to all my social media accounts, including Twitter, Facebook, Instagram, and LinkedIn accounts.

I also pre-load posts and thus schedule them at the exact time that we need. I can also schedule my posts to my US readers and address my target audience without any lag. You can also use the re-schedule option that allows you to continually promote your post with important content, particularly on Twitter.

Later allows me to view all my conversations across my social media posts in one place. You do not want to log in separate social media to view the conversations. You can also get detailed reports about my social media activity with Later through which I save around 10 hours a week.


Growing an engaging Instagram following is harder. It is also more time-consuming than other tasks. You can also have an endless list of spammy tools out there. Nothing but, they will deliver fake followers that list in a banned Instagram account.

Kicksta is actually an Instagram growth service that helps in giving genuine interactions with targeted audiences. You won’t be able to fake it with the tool. Kicksta’s growth is simple and organic. You can match your specifications using the tool. It will find a way and engage in specific ways. There are many interactions that increase brand awareness and organic growth without spending too many hours.


Added to it, there is a proven method to grow your Instagram following. It can be done by trending the hashtags. Hashtagsforlikes detects the most trending hashtags and helps to bring up a search on the choice. It instantly provides the analytics, data, and hashtag recommendations that help to increase your exposure.

Hashtag searches are free and you can get straight away. Going with premium, you can unlock many powerful hashtag tools to help in supporting the success on Instagram, I highly recommend it.


As a publishing business, content creation comes to the mind and is the core at

For years, I have relied on static images and written content to proliferate our brand and the key messages. But, the way by which people interact with the content has changed.

Video is now more important than ever. The unique challenge now is a video creation and the editing part. I too had this problem until I came up with InVideo.

InVideo is a video creation tool that helps by providing pre-determined templates, a library of stock video, unique music, and other easy-to-use interface patterns. Anyone can become a video making professional with the help of this tool under 5 minutes.


There is one more tool that helps in providing content ideas to promote my content. This tool is Ahrefs and is pretty impressive.


Converting all the website traffic into leads is what the talent is about. Conversion rate optimization is very high when compared with the list of priorities. There are two tools that I have been constantly using. You can integrate it with our website.


Sumo is a suite of tools that have been designed to improve your conversion rates. For example, you can have a popup window that helps in attracting the users. You can also have a welcome popup through the entire screen when the page loads or when the user scrolls, etc. Sumo lets you add a smart bar to your website and comes up with social media icons that add up to the left side of the content or at the start of the post.

Click Funnels

The next tool to use for conversions is Click Funnels. It is a landing page builder with forms and everything you need. There are plenty of templates to choose from. You can drag, drop, click, and type in it in order to get beautiful landing pages without any designers’ help.


One of the important assets to me is my email list. Choosing the right mail service provider is essential. I personally use Infusionsoft, but it is a little pricey one. There is also a learning curve.

Convert Kit

If there is any reliable and affordable software, then it is a Convert Kit. It is a drag-n-drop editor and tons of attractive templates are also available. It is ideal for beginners to intermediate email marketers out there.


Every month I wish to concentrate on the presentation design much. Either, I will have a new e-book coming out or will be ready to speak over a video. Almost every time, I turn to these folks.


Designing a presentation must be engaging and persuasive. But this is quite tough. I want my slides to come across a professional touch and thus I use 24Slides’ Presentation services.

With the help of it, I simply send the content of my slides via an online platform. Within 24 hours, I will get back a complete presentation redesigned by the team. I will also provide design guidance by giving them my website and other reference links. So far, it has been going well.

For people who have teams to produce many slides every month, they can have a dedicated team solution. It will help them in training a team of designers in your branding and preferences to be on-call to support your overnight presentation design irrespective of the number of slides you have.

90 Days Club - Be An Effective Digital Marketer