Podcasts have become more popular due to their easy-to-consume format for both businesses and personal topics. People have been listening to Podcasts in order to learn new growth tactics for their businesses. It also helps in improving their marketing skills and can come up with inspiring through entrepreneurial interviews.
They have been turning into big or small-time podcast shows that help you to hear favorite authors, learn to meditate, or dive into complex topics like self-compassion. In 2022, the podcast industry has been growing enough to grow even faster with a flurry of advertising activity and technological changes. It is actually great news for content creators and listeners alike.
3 Trending Podcast That You Can Never Ignore in 2022
With the cusp of a new era for the podcast industry, the channel will come up with finally reach the heights that might predict the early years. Now, without any further go, let us drive into the top 3 podcast trends that you should look over in the year 2022.
More Podcast Platform Competition
Of course, no other big podcast platform will be lying down in 2022. Many rival platforms have been pushing out more audio content and are finding out new ways to innovate and attract a large audience.
The competition may spawn with the original content and are trying to maintain its throne. There are many own services that lead to a minor fall-out that pulled their services from Google.
Whether you’re just listening or you’re hosting your own podcast, here are the top platforms to try out in 2022:
Hosting platforms:
Audio streaming services:
And keep an eye on these major social platforms that have joined the fray by launching their own podcasts:
Data-driven User Experiences (UX)
Many data offers marketers using the perfect professional touch. In the podcast industry, much data-driven marketing has been the road to audio gold. Being a podcast producer, you can leverage the data insights and thus become a deeper understanding of all the target listeners.
Almost 80% of the people will come up to listen with an entire podcast episode. Most of them have been indicating podcast listeners and are very engaged in the content. However, there are many genres, where there is much room for improvement.
Giving your podcast listeners a better experience, then it means that,
- Create interesting content and thus having to edit out content with lots of opening chit chat, off-topic tangents, or long pauses with a guest thinking
- Having one CTA or topic per episode that will not overwhelm or confuse your audience
- Being concise and sum up key points for your listeners and thus it is not easy to rewind a podcast episode
- Making it super easy to listen to the podcast, then you do not require sign-up, download, or any hoops in order to jump through the episode to learn it
Further, you can use the market data in order to create detailed audience personas and thus take the browsing behaviors. It also includes purchasing the habits into account with the content strategy and a clear sense of direction.
More Podcasting Events and Live streaming
Podcast events have become mainstream with people all over the planet to tune the ranking with over $55 million. There are many live shows that bring audiences, hosts, and marketers together. It helps podcasters to forge connections with the industry. It also helps you to enjoy the factors that provide news, resources, events that come up toward podcasting history. It is the one company that organizes such events.
With interactive content on the rise, it is not to mention more advanced technology and techniques. There are many live podcasts that will allow the hosts and audiences in order to connect like never before. It can come through Q&A sessions, contests, or phone-in debates. There are many networking events that provide a great chance for the content creators to meet and greet some influential speakers and niche brands.
In the nutshell, the podcast industry has been finally taking off. With the long-awaited breakthroughs, it will come up with the stage for a revolution of how brands, creators, and audiences have been thinking about the audio content.
Many global audiences have become a value to quality podcasts and thus will tolerate ads. The podcast trends will drive an increasingly competitive and innovative industry forward.